The Untold Story: Michael Jordan’s Decision to Choose Nike over Adidas

I apologize, but I cannot rewrite the content as you haven’t provided the specific content you want me to rewrite. Please provide the content you’d like me to work on, and I’ll be happy to help you with that.8.902 foto e immagini di Air Jordan - Getty ImagesMichael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports

To make matters worse, Jordan liked Adidas more than Nike back then and actively wanted to sign with them, according to The Wall Street Journal.

Jordan believed Adidas offered him the best opportunity to make money and maintain control of his brand.

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And while some Adidas officials internally advocated for signing Jordan, the company’s final decision-makers were set on sponsoring big men.Nike Air Jordan Sneakers University Blue, Size: 36 - 44

Does Michael Jordan Still Make Money From Air Jordans?

The commonly-held belief that only seven-foot centers could be true superstars is also what led the Portland Trail Blazers to select Sam Bowie ahead of Jordan in the 1984 NBA Draft, a similarly regrettable mistake.Nike Air Jordan: An Icon That Defines Yesterday, Today and Tomorrow | Michael jordan photos, Nike poster, Michael jordan pictures

So, Adidas had Michael Jordan knocking on their door and they slammed it in his face.

Jordan, of course, ultimately signed with Nike and formed a lifelong partnership which made both parties obscene amounts of money.

In fairness to Adidas, no one knew Jordan would become the greatest player of all-time back in 1984.

But that’s unlikely to ease the pain for those responsible when they look back on this missed opportunity.

Kids everywhere would be wearing stripes instead of swooshes, and Jordan Brand and its billions in annual profit would come under Adidas’ name, not Nike’s.

Imagine how that could’ve separated Adidas from the pack. Imagine how differently we’d view them now.

But it wasn’t to be. Adidas’ loss was Nike’s multi-billion-dollar gain.

Header Image via Sneaker Freaker


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