Henderson is already making business deals and partnerships before stepping on an NBA court. ESPN’s NBA writer Marc Spears is reporting that Henderson has solidified a bond with NBA legend Stephen Curry.
The two have formed a “strategic alliance” and Curry is mentoring the upcoming player. Reports say Curry will mentor Henderson and provide help with his off-the-court business ventures.
Curry is famously the face of Under Armour athletic apparel and has a long-running shoe line with the company. Henderson already signed a shoe deal with Puma.
Curry will provide resources on and off the court Henderson is partnering with Curry’s company SC30 Inc. Curry’s company will also offer resources to Henderson and his family as they build their brand. Henderson has six siblings, including four sisters who played or will play college basketball.
Henderson is also already active in youth sports. He started his own Amateur Athletic Union (AAU) boys’ and girls’ travel basketball clubs. He also already has his name trademarked and applied for a trademark for his motto, “Overly Determined to Dominate”.
Aside from business advice, Henderson is also training with Curry’s physio and basketball coaching teams. He runs drills that Curry runs in his own offseason training regimen.
The two were connected through longtime colleagues. Curry also does a lot of charitable work and strives to help children in the community. He runs his Eat. Learn. Play. Foundation that fights child hunger, builds safe places for children outside of school, and funds education.
Henderson and his family have their own charitable efforts. They run family food and toy drives around the holidays. Their efforts aided 75 families last year.